Strategic Planning Towards a Worl-Class University

Abstract

Strategic planning with a focus on world-class university stafus is an option that cannot be avoided by universities today to suwive and succeed in competition as a provider of higher education. The objectrve ofthis research is to obtain exploratory research results on the strategic plans of universities that are prepared to generate world-class university status. This research utrlised exploratory qualitative research method and data was coliected by in-depth interviews method. Interview transcripts were analyzed by using thematic content analysis through NVivo software analysis and manual systems. The main finding of interview shows that most interviewees agreed that UNIMA has been engaged in strategic planning. Contribution from faculties and schools are acknowledged and informthe planning process. However, anew model of strategic planning should be adopted by IINIMA due to the shift towards a "corporate university". The finding results from documents, literature review and interview were the additron of world-class university characteristics and features to current strategic planning of LINIMA and how to upgrade by c.onsidering to use the characteristics and features towards world-class university.