Pengaruh Variabel-variabel Retail Mix Terhadap Keputusan Pembelian Konsumen di Supermarket Kota Manado

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Title:	Pengaruh Variabel-variabel Retail Mix Terhadap Keputusan Pembelian Konsumen di Supermarket Kota Manado
Authors:	Mamuaya, Nova Christian Immanuel
Keywords:	Retail Mix Variables Consumer Buying Decision Supermarket
Issue Date:	Dec-2008
Citation:	Jurnal FORMAS
Series/Report no.:	vol. 2;No. 1
Abstract:	Research aims at (1) understanding the effect of retail mix variables comprise to location, product, value, people, and communication, simultaneously or partially, on the consumer buying decision in Manado City Supermarket,..................................................................
URI:	http://localhost:8080/xmlui/handle/123456789/77
ISSN:	1978-8452
Appears in Collections:	Lecturer Scientific Papers

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